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Articles in this collection
- Fathom Analytics: your site traffic, built in
Every Eat Fresh site includes Fathom Analytics: see visitors, top pages and where traffic comes from, with no setup.
- Bonus gift card promotion: spend more, earn a gift card
Run a spend-and-get promotion like spend $75, get a $25 gift card, issued and emailed automatically with no code needed.
- Bonus meal credits promotion: buy credits, get extra free
Offer bonus meal credits for a limited time, like buy 100 credits and get 25 free, to bring cash in before you cook.
- How the automated referral program works
Turn happy customers into your marketing: every customer gets a referral code, and both sides earn a reward.
- How to add and manage images
Upload meal photos and other images to your image library, then use them on meals, pages, blog posts and more.
- How to add credits to a customer account
Add store credit to a customer's account, see how credits pay for orders at checkout, and expire unused credits.
- How to adjust label dates
Set the prep date and consume-by date printed on your meal labels to match when you cook and deliver.
- How to cancel a customer meal plan subscription
Cancel a customer's meal plan subscription for them in one click, or pause, comp or change it from the plan page.
- How to cancel a customer order
Cancel a customer's order in one click from the order page, refund it if needed, and reactivate it just as easily.
- How to change your order cutoff or delivery dates
Set when ordering opens, when it closes and when food goes out, for each menu and schedule on your Eat Fresh site.
- How to configure dynamic macros for custom meals
Show protein, carbs, fat and calories that update live as customers build a custom meal, using your ingredients and portions.
- How to set up your FAQ page
Turn on your FAQ page and add questions and answers in sections, so customers find answers before they reach out and search engines find your site.
- How to create a gift card from the admin
Create a gift card from the admin with New Gift Card: set its amount, expiry, customer and code, then share it with a customer.
- How to create a private pickup location
Create a private pickup location for an office, gym or school, with the address hidden from public pages.
- How to create a standalone payment
Charge a customer's saved card outside a normal order, for catering or extras, and email them a receipt.
- How to edit Menu Sections
Arrange the sections on your order page, choose which meal categories each one shows, and put your best sellers first.
- How to edit Product Categories
Rename and reorder the product categories behind your meals, and control how meals are sorted within each menu section.
- How to edit SMS order reminders
Set up weekly text reminders before your order cutoff, write messages with a live cost counter, and manage replies.
- How to enable or disable pickup & delivery locations
Temporarily close a pickup or delivery location without losing its settings, and reopen it in one click.
- How to send emails to new customers (with or without Mailchimp)
Send welcome emails to new customers: export first-time orders, use Mailchimp tags and journeys, or Automations.
- How to set your site banner message
Add a banner message across the top of your site for announcements, holiday hours or a welcome discount code.
- How to set up affiliate tracking
Reward influencers and partners with Tapfiliate affiliate tracking: commissions on every order they send your way.
- How to view and edit order minimums
Set a minimum number of items or order total, with a higher minimum for delivery, so every order is worth making.
- Limited quantity: sell only what you made
Cap how many of a meal can be sold on a menu. Your site counts down, shows low stock, and stops selling when it is gone.
- Repeat orders: order it again in a couple of clicks
Let customers repeat a past order in one click from their account page, or turn it into a weekly subscription.
- How to get help with your site
Get help with your Eat Fresh site fast: search the help articles, chat with our team from the help bubble, and see what is new.
- How to access your admin dashboard
How to open the admin dashboard on your Eat Fresh site, find your way around, and what to do if you do not see the Admin link.
- How to change your logo
Upload a new logo to your Eat Fresh site in about a minute, and set separate versions for the header, footer and labels.
- How to update your company info
Update your business name, contact details, addresses and social links on your Eat Fresh site, used on every page and email.
- How to create new meals
Add a new meal to your Eat Fresh site with a name, price, photos and options like size and sides, then put it on your menu.
- How to create a new menu
Create weekly menus on your Eat Fresh site: set order and delivery dates, add meals, duplicate last week, and go live on time.
- How to enable payments
Connect Stripe to your Eat Fresh site in minutes and start accepting credit and debit cards, with payouts to your own bank.
- How to add a new pickup location
Add pickup locations to your Eat Fresh site at no extra cost, with an address, pickup window and optional private mode.
- How to reset a customer password
Help a customer who forgot their password or is locked out: send a reset email or set a new password from the admin.
- How to use meal tags and filters
Add tags like Gluten Free or High Protein so customers can filter your menu in one tap and spot the meals that suit them.
- How to view discount usage
See who used each discount code, when and on which order, so you know which promotions actually work.
- How to view and edit an order
Open any order to see every detail and its payments, change the location or delivery date, and print labels.
- How to create discounts
Create discount codes, also called coupons or promo codes: percent or dollar off, for everyone or one customer, with limits.
- How to impersonate a customer
Log in as a customer to see your site exactly as they do, place an order for them, or walk them through checkout.
- Delivery confirmation: tell customers their order is on the way
Tell every customer on a route that their food is on the way or ready, by email and text, and mark orders completed.
- How to manage admin users and roles
Give staff access to your Eat Fresh admin: add users, choose roles like Manager, Support or Driver, and see what each role can do.
- How to create meal recipes
Add recipes to your meals so your Eat Fresh site totals every ingredient the kitchen needs for the week's orders.
- What happens when a menu closes
What your Eat Fresh site does at the order cutoff: closes ordering, clears unfinished orders, and opens the next menu on time.
- How to add a discounted gift card
Sell gift cards for less than their value, like a $50 card for $45, an easy holiday promotion that brings new customers.
- How to print orders, packing slips and labels
Print packing slips, meal labels and the kitchen totals sheet for prep day, straight from your reports.
- Customer loyalty: six tools that bring customers back
Six ways to keep meal prep customers coming back: referrals, credits, gift cards, promotions, discounts and repeat orders.
- How to add nutrition fact documents to meals
Attach nutrition fact sheets to your meals so customers can check calories, macros and ingredients before they order.
- How to set up recurring meal plans
Offer weekly or monthly meal plan subscriptions: credits, products or packages that renew and charge automatically.
- How to add a driver
Give a delivery driver their own login that opens only the delivery pages, and show them where to start on day one.
- How to turn on features for your site
Turn optional features on or off for your Eat Fresh site from one page, and learn which features we switch on for you.
- How to edit admin settings
Find and change admin settings on your Eat Fresh site: order minimums, label dates, banner message, tracking IDs and more.
- Stored value: gift card and credit balances, tax, and expiry
See every gift card and credit balance in one report, how sales tax works on them, and how to expire unused credits.
- Delivery routing: the best route for every driver
Turn a day's deliveries into optimized driver routes on a map, fine-tune them, and print a sheet for every driver.
- How to bulk edit meals and pricing
Change prices on many meals at once: raise everything by a percent or set one price for a category, with an automatic backup.
- How to find an order
Find any order on your Eat Fresh site fast: by order number, filters, the customer's record, or the dashboard.
- Customer addresses: primary, delivery and billing
How customers save home, work and billing addresses on your Eat Fresh site, and how staff see and edit them.
- Duplicate order checks: catch double orders and alert your staff
How your Eat Fresh site catches duplicate orders before charging, holds them for review, and emails staff when help is needed.
- Spam checks: keep fake signups and bounced emails out
Keep bots and fake signups out of your contact form, email list and accounts, and handle email addresses that bounce.
- Automations: when this happens, do that
Automate your marketing: when something happens on your site, tag customers in Mailchimp or email your team.
- Monthly meal plans: renewals and renewal settings
Set up monthly meal plan renewals: choose the renewal day and time, renewals remaining, early renewal and skips.
- Read-only API: your orders and forecasts in other tools
Pull menu, order and meal count data from your Eat Fresh site into forecasting or accounting tools with a read-only API key.
- Email Logs: see every email your site sent
Check whether an email to a customer was sent and delivered, find out why one failed, and resend emails.
- Dashboard action items: what needs your attention
Your Eat Fresh admin dashboard flags what needs attention: orders missing details, duplicate orders, billing holds and more.
- How to apply a courtesy discount to a pending order
Give one customer a discount on a single pending order, even when their code expired, with the reason recorded.
- Menu page layouts: choose how your menu looks
Choose how your order page shows meals: photo cards, full descriptions or a quick-scan list, plus upcoming menu tabs.
- Discount archetypes: the templates behind automatic discounts
Set the rewards behind automatic discounts: what referrers earn, what friends get, and complimentary plan orders.
- How to find a customer
Find any customer in seconds by number, name, email, phone or address, and open their orders, plans and credits.
- How to refund a customer
Refund a customer in full or in part, to their card or as account credit, from the order or payment page.
- Delivery reporting: exports and reports for your delivery day
Every delivery report and export: delivery lists, OptimoRoute files, driver route sheets and sales by delivery.
- Pending orders: what they are and how finalizing works
What a pending order is, how carts and meal plan renewals finalize and charge, and how to finalize, fix or clear them.
- Your reports: a tour of the Reports page
A tour of your Eat Fresh reports: production totals, orders, prep, grocery list, labels, sales tax and exports.
- Delivery regions: where you deliver and what it costs
Set where you deliver with zip codes, cities or a radius, charge different delivery fees by area, and catch everything else.
- Fees: delivery fees and order fees
Set delivery, order and tip fees on your Eat Fresh site: flat or percent, by region, waived for plans. You collect them.
- Custom meals and meal components: let customers build their own
Let customers build their own bowl or meal from components and portion sizes, with live pricing and clean kitchen totals.
- The page editor: your pages, links and navigation
Turn pages on and off, edit their text, add outside links, and arrange your header, footer and menu navigation.
- Site content: your pages, words and pictures
A map of everything you can edit on your Eat Fresh website: pages, words, images, colors, blog, testimonials and terms.
- Integrations: Mailchimp, Google Analytics, Facebook Pixel, Hotjar and more
Every tool that connects to your Eat Fresh site: Stripe, SMS, Mailchimp, Google Analytics, Meta Pixel, Hotjar and more.
- Site Theme and Site Images: make the site look like you
Choose your site's colors with preset themes or your own, and set your logos, favicon and key images.
- The Messaging dashboard: SMS on/off, credits and sends
See your SMS switch, credits, rate, scheduled messages and recent sends in one place, and buy text credits in bulk.
- Allergens and dietary filters: help customers find meals they can eat
Help customers avoid allergens and find vegetarian, keto or gluten free meals, with filters matched from your ingredients.
- Menu segments: breakfast, lunch and dinner on one menu
Split one menu into breakfast, lunch and dinner, or by day of the week, so customers find meals fast and the kitchen plans by segment.
- Your Eat Fresh billing page: plan, invoices, SMS credits and payments
Manage your Eat Fresh plan, invoices and card, buy SMS credits at a discount, and connect Stripe, all from your billing page.
- The prep and driver view: what your kitchen and drivers see
What kitchen staff and drivers see with a Prep or Driver login: production reports, labels and delivery confirmation only.
- Menu Rotation: let your menus build themselves
Let your Eat Fresh site build next week's menu for you: repeat the last menu or rotate through base menus, with automatic names.
- How to write a blog post
Write and publish blog posts on your Eat Fresh site to bring visitors from search and tell the story behind your food.
- How to add testimonials
Show customer reviews on a testimonials page to turn visitors into customers, plus tips for collecting great quotes.
- How to edit your terms of service and privacy policy
Edit your terms of service, refund policy and privacy policy on your Eat Fresh site, with ideas for what to include.
- Other content: edit the words on your site
Find and edit any text on your Eat Fresh site, from the home page headline to button labels, in one searchable list.
- Mailchimp: grow your list and email the right customers
Connect Mailchimp to your Eat Fresh site to grow your email list, tag customers automatically and send the right emails.
- SMS text messaging: reminders, updates and replies by text
Text customers order reminders, delivery updates and automatic replies from your own number. Customers choose what they get.
- Payment processors: how your site takes payments
How your Eat Fresh site takes card payments with Stripe: supported cards, 3D Secure, fees, payouts and your dashboard.
- Google Analytics and Tag Manager: track ads and conversions
Connect Google Analytics through Google Tag Manager and track add-to-cart, checkout and purchases on your site.
- Facebook Pixel: measure and improve your Facebook and Instagram ads
Add the Meta Pixel to your Eat Fresh site to track purchases from Facebook and Instagram ads and build better audiences.
- Hotjar: see how customers use your site
Add Hotjar to your Eat Fresh site to see heatmaps and recordings of real visits, and find what stops people ordering.
- Elfsight widgets: Instagram feed, Google reviews and popups
Add an Instagram feed, Google reviews or a popup to your Eat Fresh site with Elfsight widgets, updated automatically.
- Partners: show off the farms, gyms and friends you work with
Show the farms, gyms and local businesses you work with in a partners section on your Eat Fresh home page, with logos and links.
- Merchandise: sell shirts, cooler bags and more with your meals
Sell t-shirts, hoodies and cooler bags next to your meals on your Eat Fresh site, in the same cart and checkout.
- How a customer can view and print their orders
Where customers see their pending and past orders, print a receipt, and cancel a pending order, and how staff see the same page by impersonating.
- Gift Cards page: find, change and track every gift card
Find any gift card by code or customer, see its full history, change its balance, expiry or status, and email it again from the Gift Cards page.
