How to write a blog post
A blog brings people to your site from search, gives regulars a reason to come back, and tells the story behind your food. Your site has one built in. No extra tools, no extra login.
Turning on the blog
Go to Content > Pages and switch on the Blog page. Content > Blog then appears in the sidebar, and your blog lives at /blog on your site. See The page editor: your pages, links and navigation to add it to your header or footer.
Writing a post
- Go to Content > Blog and click New Blog Post.
- Enter the Title. The Slug, the last part of the post's web address, fills in from the title. Keep it short and clear, such as
high-protein-meal-prep. - Pick a Hero Image, the big picture at the top of the post and on the blog list. Upload it to your Image Library first. See How to add and manage images.
- Write the post under Post Content. The editor handles headings, bold, lists and links, and can drop images from your library into the text.
- Switch on Published and click Update.
The editor shows the post's address once it has a slug. Open it to see the post as customers do.
What readers see
- The blog page lists your posts, newest first, each with its hero image, date, a short excerpt and a Read more link. Long lists get page numbers.
- Each post has its own page with the hero image, the date, the full text and a link back to the blog.
Editing and unpublishing
Open the post from the list and click Edit. Change what you like and click Update. To take a post down without losing it, switch off Published.
Ideas that work
- The story behind this week's menu, or a new dish.
- Meet the chef, meet the team, a day in your kitchen.
- A macro guide for your most popular meals.
- How ordering, pickup and delivery work, in plain words.
- Seasonal posts: holiday menus, back-to-school lunches, New Year reset.
Link each post to your order page. A reader who just read about a dish is ready to order it.
Who can write posts
Owner, Manager, Support and Staff.
Keywords: SEO
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