Marketing & Promotions
Discounts, promotions, referrals, loyalty, automations and email marketing.
Articles in this collection
- Bonus gift card promotion: spend more, earn a gift card
Run a spend-and-get promotion like spend $75, get a $25 gift card, issued and emailed automatically with no code needed.
- How the automated referral program works
Turn happy customers into your marketing: every customer gets a referral code, and both sides earn a reward.
- How to send emails to new customers (with or without Mailchimp)
Send welcome emails to new customers: export first-time orders, use Mailchimp tags and journeys, or Automations.
- How to set up affiliate tracking
Reward influencers and partners with Tapfiliate affiliate tracking: commissions on every order they send your way.
- Automations: when this happens, do that
Automate your marketing: when something happens on your site, tag customers in Mailchimp or email your team.
- Discount archetypes: the templates behind automatic discounts
Set the rewards behind automatic discounts: what referrers earn, what friends get, and complimentary plan orders.
- How to view discount usage
See who used each discount code, when and on which order, so you know which promotions actually work.
- How to create discounts
Create discount codes, also called coupons or promo codes: percent or dollar off, for everyone or one customer, with limits.
- How to add a discounted gift card
Sell gift cards for less than their value, like a $50 card for $45, an easy holiday promotion that brings new customers.
- Customer loyalty: six tools that bring customers back
Six ways to keep meal prep customers coming back: referrals, credits, gift cards, promotions, discounts and repeat orders.
- Mailchimp: grow your list and email the right customers
Connect Mailchimp to your Eat Fresh site to grow your email list, tag customers automatically and send the right emails.
- Facebook Pixel: measure and improve your Facebook and Instagram ads
Add the Meta Pixel to your Eat Fresh site to track purchases from Facebook and Instagram ads and build better audiences.
- Bonus meal credits promotion: buy credits, get extra free
Offer bonus meal credits for a limited time, like buy 100 credits and get 25 free, to bring cash in before you cook.
- How to apply a courtesy discount to a pending order
Give one customer a discount on a single pending order, even when their code expired, with the reason recorded.
